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REINEREN 新天地时尚开业派对

2015年6月25日,独立设计师品牌REINEREN(任茜)形象店的开业派对,在上海新天地时尚L128内完满结束。当晚,众多圈内好友、超模、时尚博主、设计师、买手和媒体都来到REINEREN,与我们共同分享这份喜悦。

REINEREN是设计师任茜在2012年时创立的。年少的她在结束新西兰MASSEY UNIVERSITY的学习后到巴黎ESMOD继续深造。凭借着扎实的专业知识和丰富的实习经验,2010年回国的任茜参加了CCTV的“创意星空”设计师大赛,成功的晋级到了全国前十强。加上到世界各地采风后,在各国文化的影响和自己的理解融合下,REINEREN的独有风格应运而生。

优雅而前卫,精致又不失慵懒,是REINEREN的崇尚的穿衣原则,也是REINEREN一直坚持的。如果你也喜欢那种法式女人永远走在时尚前沿的优雅,和不经意间透露出来慵懒的性感, 那么,你一定可以在REINEREN中找到所喜欢的风格。

REINEREN形象店交由Fandio Studio精心打造。为了确保店铺的整体风格与REINEREN品牌形象的贴合,店铺里的每件定制家具和配件都是由任茜亲自挑选的。选用2000多个灯泡手工铺满的呈波浪型的天顶和整壁的镜面装饰,使店铺充满现代感。加上复古的大理石和金色元素的配件,将欧式的优雅和现代的简约完美融合,形成REINEREN独有的风格。

REINEREN上海形象店位于马当路245号1楼的L128。

REINEREN2016春夏系列,讲述了一个法国女人的日常

全世界最优雅、浪漫的法国女人日常是什么样你们知道吗?在精致的优雅和无可救药的浪漫之余,艺术也在她们生活中有着不可取代的地位。

REINEREN2016春夏系列向我们描绘的正式如此“寻常”却又“不简单”的法国女人的日常,REINEREN设计师任茜的创想是“人人都可以是艺术家”。就在近期上海时装周最新发布的REINEREN2016春夏系列中,品牌创始人兼设计师任茜利用其一贯简约干练的廓形融入70年代经典元素,就像是画盘中的颜料,利用黑白、金色、浅蓝、橘红等“颜料”,为我们打造了一幅法式风情与艺术的完美复兴画作。

当T台上的模特身穿材质轻盈、飘逸,色彩轻柔中只跳出1~2处小小亮点的最新系列从我眼前穿梭来回时,一幅很强的画面由此而生。在一间宽敞的套房中,阳台的门向外敞开着,微风吹起纱质窗帘拍打着贴花墙纸,只要轻轻眺望你便能看到阳台之外巴黎美景。而当你被窗外美景所迷住时,耳边传来些许画笔与纸板的摩擦声响。把视线挪移一边,一位穿着法式宽松睡衣的女子正坐在松木椅子上,不紧不慢地描绘着她的炫丽画作,随手盘起的发髻还有少数发丝散落在肩头,她身上那件丝质柔软的“睡衣”看起来是那样慵懒,轻柔宽松带着一点点小性感,就是这般画面感十足。

说到这里,你们是否以为REINEREN2016主打的是睡衣居家服?其实在2015~2016年睡衣外穿或者说睡衣元素绝对是不可忽略的流行新指标,细看REINEREN2016春夏系列在不少作品中融入令人睡衣元素,比如丝质得面料、睡衣式得领口、包边设计的衣服前襟、以及服装的宽松度,不掩饰、不造作地将法国女人闺房穿着结合时尚摆在人们眼前。

另外Garcia还认为REINEREN是一个很注重实穿的品牌,因为一个法国女人的日常不可能总是在家里作画,她也需要走上街头,约会、聚餐,于是就有了那些模特脖子上的亮色丝巾、简约设计的黑白、浅蓝、香槟金等优雅套装,让女人在外也能尽现其独特气质。

细看你会发现衣服上那个熟悉的身影,因为本系列正是REINEREN与全球知名卡通形象Hello Kitty的2016春夏跨界合作系列

这一种女人自我宠爱,内在独立、强大、自信;外在高雅且不失女人味的精神正是品牌一贯的坚持,在10月15日上海时装周的秀场上设计师任茜再次让其贯穿整个系列。对于这样一个有着极致追求的品牌,Garcia邀请了设计师兼创始人“任茜”与我聊其创想,于是就有了以下对话,独家呈现,来看一下。

时尚High客Garcia_Choo对话REINEREN设计师任茜

REINEREN品牌创始人兼设计师任茜

GARCIA:据了解,您的留学经历从新西兰到法国巴黎,有着丰富的国外学习及生活经历,在这些不同的地方所带给您创作上的启发和灵感是如何的,是否成为了REINEREN现在的品牌精神?

任茜: 是的,因为REINEREN所要体现的精神就是独立自主的。然而灵感更多来源于生活的日积月累。留学从新西兰到巴黎,不仅是开阔了眼界,更多是丰富了人生的阅历。

GARCIA: 您所创立的独立设计师品牌REINEREN,所追求的审美哲学与设计理念有着迷人法式风情,优雅迷人却又不仅止于此,请形容一下你的作品中融入了你个人怎样的理念与想法、以及所要传达的?

任茜: 我自己特别欣赏独立自信的,且能够很好把控自己人生的女性。另外我认为女性的性感和优雅更多是由内而外的,这也是需要知识的累积和沉淀。所以我希望能够将这种理念很好的融入到REINEREN中。

GARCIA:对于有着国外留学经历的设计师来说发挥创意,设计前卫、创造新鲜的作品或许并不困难,但如何能与商业完美地结合,能让品牌拥有独立个性的同时能够长久生存,您认为首先要做的是到什么?

任茜: 很多人都会问到,设计的独特性和市场的把握,首先我觉得是要很好的给自己定位。因为设计师品牌更多的是体现这个设计师本人的理念,另外就是很好的分析当下这个市场和前瞻性。REINEREN的设计哲学还是要实穿,只有得到市场的肯定,品牌良好的发展,且又是我自己一定会穿的衣服,就是设计师的个人特色。还有最重要的:整个品牌的文化发展,我们的品牌文化就是做一家中国百年品牌店。

GARCIA:对于独立设计师品牌的未来,您觉得会是怎样一种发展?想要走得更远,需要坚持什么、缺少什么?

任茜: 首先就是一定要坚持品牌文化,坚持的精神比什么都重要。然后就是产品,对产品的质量的把控,对产品的设计的把控。还有就是对团队的建设和信任。

看过了以上我与设计师的对话,我希望你们通过我的文字能了解到的并不只是品牌当下发布了什么新品,而是透过系列看品牌,去细细品味设计师的用心,去探索设计作品的细节和精致,这样一个时尚精神世界有意义太多了。

16AW时装周 REINEREN品牌秀场直击

4月11日,由新锐设计师任茜女士带来的“Walkinginthe city”2016AW时装周大秀于上海时装周倾情上演。

Reine,在法语中意味女王、皇后。而优雅前卫、精致又不失慵懒,正是REINEREN一贯的穿衣法则,在本季秋冬系列中,随处可见这一法则。

2016秋冬REINEREN以“漫步都市”为服装设计灵感,表现出来自都市生活的一种态度。冰蓝与枣红菱形格纹纵横交错,在黑色波浪纹衬托下呈现出都市空间感。菱形印花与皮革拼接不经意间流露出女性独立而强大的内心。


城市的剪影、透光的窗户都是POP服饰流行前线2016秋冬设计灵感来源的细节。夜晚的霓虹灯光色彩呈现在复古斗篷之上,在毛呢面料的衬托下碰撞出别样的火花。镂空连衣裙上的金属腰环为整个系列增添了现代都市气息,也保持了REINEREN一贯的中性与优雅的都市风格。

BOBO头与贵宾犬是正常秀的亮点元素,表达出一种摩登都市女性的慵懒气质,很好的诠释了本季主题。

无论是T台的布置还是印花图案,高楼大厦的剪影印花与邀请函上的立体折纸遥遥呼应,无一不蕴含着“Walkingin the city”这一主题。

REINEREN 2017SS POST OFFICE FASHION SHOW

2016年10月15日16:30,独立设计师品牌REINEREN“2017SS POST OFFICE ”FASHION SHOW在太平湖公园拉开帷幕。

此次REINEREN 以“POST OFFICE”邮局为灵感,崇尚自由,远离他乡,洒脱又叛逆的女子,以邮局寄回的一份思念与牵挂。 邮票,邮戳,以及包裹等元素都成为了这季的亮点。继续延续REINEREN一贯都市现代女性的风格,又融入了一些别致的细节和裁减的设计。使其多了一份时髦,活力与正能量。很多捆绑,系带成为这季的设计重点,并采用的牛仔面料,表达了一种突破,释放自我的情怀。蓝色和红色取自于邮箱和邮筒的颜色,将女性的柔美与坚强相融合。体现出一种新的自信美。



自2012年REINEREN成立以来,设计师任茜在不断的探索之中,力求达到品牌风格更鲜明、品质更完美的独特成衣,从设计到面辅料的每一个细节无不亲力亲为。从刚起步几个人的团体到现在几十人的团队,设计师任茜总是在不断学习吸收新的知识,正是这样不断的累积,2015年取得了些许小进步,REINEREN推出了与拥有40多年历史的全球知名卡通形象HelloKitty的2016春夏跨界合作系列,并且陆续开了两家直营店,分别是在北京的老佛爷和上海的新天地时尚,直营店的运营如鱼得水。

今年9月,REINEREN更是受邀参加巴黎tranoi服装展,这是全世界顶级的服装展览,这个举动让“REINEREN走向国际舞台”的计划又迈出了重要一步!

此次大秀中国大陆女演员孔千千、台湾女歌手林采欣前来捧场!采访室两位女星向媒体朋友各自讲述了时尚穿搭经!走秀鞋履得到美国时尚女鞋品牌JeffreyCampbell 倾力赞助;背景舞台的设计成为秀场最大亮点,以邮票为灵感,整个舞台仿佛置身于邮票之中,现场效果相当震撼,记忆犹新!此次大秀妆容以慵懒随性的乱发、暗紫唇色为主;服装上的捆绑、系带元素将本季主题发挥的淋漓尽致!表达了都市女性的叛逆洒脱!

REINEREN“2017AW to be wild”

2017年4月10日19:30,独立设计师品牌REINEREN“2017AW to be wild” 狂野之旅FASHION SHOW将在太平湖公园拉开帷幕。

此次REINEREN 以“to be wild”狂野之旅为主题,灵感来源于在野生环境中的探险之旅。运用了户外服饰的细节与REINEREN优雅的风格相结合,碰撞出一种独特的酷女郎形象。大面积的采用了大地色系,军绿色,焦糖色,蓝色等等。口袋,金属装饰,绑带,流苏和动物印花都是这一季的亮点设计。将棉质感的面料与光泽的丝绒相撞击,女性的柔美中又透露出内心的强大气质。华丽与粗旷的相融合,都是REINEREN2017秋冬的最佳看点。

在本季17AW上海时装周发布会中,REINEREN将持续玩跨界从时尚到“食尚”,与知名国际餐饮品牌肯德基跨界合作推出时尚概念的“咖啡”、“冰淇凌”系列。此次REINEREN用“狂野”诠释时装,而时装又将KFC咖啡融入,用独特的饰品搭配与玩味的元素结合,将肯德基KFC“咖啡杯”和现磨咖啡的形象,转化为时髦前卫的流行单品。KFC冰淇凌花筒系列则把色彩和外形上的趣味用在女装的配饰当中。设计师任茜用其创意独特的创意视角,以及艺术家的独特审美将KFC“咖啡”系列提取出“wild”灵感,让咖啡时尚狂野起来,从设计的角度去诠释“单纯做自己”——KFC咖啡传递的生活态度。REINEREN首次与肯德基KFC合作,会擦出什么样的火花,此次跨界合作系列将会有什么样碰撞效应,值得期待。

越来越多的现代人对时尚、自由以及健康有很高的追求,此次REINEREN也将与青年演员以及新晋设计师樊野的运动品牌OMG合作,OMG是来自于中国的独立原创健身服品牌,由樊野创办。品牌倡导“轻健身”的理念,主打男女运动健身时尚产品,

产品兼具功能性与时尚潮流相融合的特点,力求最大程度表现出运动健身爱好者的自信、性感和积极向上。此次REINEREN与OMG的合作主要运用在时装的印花、织带以及绑带的细节上,加入REINEREN“狂野”的主题色力求呈现出运动时得到加油鼓舞就会满血复活、不断坚持的状态。这一次合作也宣告了樊野以“设计师”的身份引领健身服潮流的勃勃野心.

REINEREN设计师任茜一直秉持“匠心”做设计,将品牌的设计理念予以最完美的诠释,这种“匠人”精神得到业内的广泛肯定,下一季,REINEREN还会呈现怎样精彩的“匠心”之作,值得期待.


On the 10th of April, 2017, 19:30, welcome to the "To be WILD" fashion show, brought to you by REINEREN, an independent designer brand.

The inspiration of the "To be WILD" theme comes from being a explorer in the wild. This season, REINEREN combines its traditional touch of elegance with outdoor wear details, to create an unique cool girl look. Military green, navy blue, and colours can be captured in the wild are broadly used. Details, such as, pockets, fringes, bondage, animal prints, are definitely the highlights of this season. Playing cotton fabric with shimmering velvet, illustrates the balance between femininity and female power.

In this 17AW Shanghai Fashion Week New Product Release Conference, REINEREN will continuously trans-boundary from fashion to “foodshion”. It will cooperate with well known international food brands “Kentucky Fried Chicken (KFC)”, and release “Coffee” and “Ice-cream” sets with fashion idea. REINEREN puts “Wild” idea in fashionable dress, which also be integrated by KFC coffee, and combines unique accessories collocation and fashion elements, then transforms them to fashion collections. KFC’s ice-cream cone set put the interest new idea of it’s appearance and color to the designing of women’s accessories. Designer Qian Ren finds the “Wild” idea from KFC coffee set based on her unique angle of view and artist taste, and let the coffee wild and fashion, annotates the idea of “be yourself”, which is the basic idea KFC coffee wishes to delivery, by her designing. What outcome will it be from the first cooperation between REINEREN and KFC, and what outcome will it be from the trans-boundary cooperation? It’s worth the wait.

In modern cities, more and more people are not only chasing for fashion and freedom, they are also very focused on their own fitness. This year, REINEREN is collaborating with Edison Ye FAN, the owner and creator of an emerging sportswear brand called OMG, who is also a rising young actor. OMG is an original sportswear designer brand, which aims to bring top fashion trends into both men's and women's sportswear. The collaboration between REINEREN and OMG designs around the main theme of "To be WILD", using animal prints, ribbons and bondage to create the contrast between urban and wild in the form of sportswear. This collaboration announces Edison Ye FAN's official debut as a fashion designer, and his ambition to make fashion a part of fitness.

Qian REN, designer for REINEREN, has always been a designer who designs with all her heart, unconditionally accomplishes her design concepts to perfection. Next season, no doubt she will be presenting more exciting works.

REINEREN“2018AW THE MYSTERY LADY ”

2018年3月30日13:30,独立设计师品牌REINEREN“2018AW THE MYSTERY LADY ” 神秘女郎FASHION SHOW在太平桥公园拉开帷幕。

本季REINEREN18秋冬神秘女郎系列灵感来源于吉普赛女郎,她们是居住在欧洲的游牧名族,她们是美丽与神秘的化身,热情又冷酷,能歌善舞,信仰大地母亲。设计师任茜被吉普赛女郎那种没有思想束缚的自由灵魂和豪不矫揉造作的性格所吸引,并将其与时装之间的很好的融合在一起。所以在这季,在延续REINEREN惯有的慵懒优雅的风格的同时,配合秋冬系列主题,融入了一些浪漫的花朵和星空的元素,精致的细节工艺与优雅简洁裁剪的结合,让民族感和摩登时髦碰撞出一种新的火花,从而奠定了整个系列的基调,让整个秋冬系列充满了无限可能。

此次REINEREN将铆钉隐藏于流苏之下,把古典刺绣花纹融入反光拼皮中,以蝴蝶结绑带做点缀,叠层的穿法,弱化了一贯的酷女郎形象。而丝绒与蕾丝的运用又强调了视觉的神秘情怀与高级感,全新的视觉效果完成了神秘与摩登的平衡。

在本季18AW上海时装周发布会中,REINEREN携手致力于“无处不风格”的时尚眼镜品牌Prsr 帕莎眼镜,以跨界形式完美兼顾东方美学,传达一种风格态度,共同推出Prsr帕莎X REINEREN 秘密花园合作款。通过浪漫复古的印花图案为载体完美的呈现出"秘密花园"的主题,饱满的花卉图案经过风格化演绎,化为眼镜之中那些轻轻浅浅的色彩,醒目大胆的色彩运用,极具冲击力,勃勃生机,每一个色彩里都透露出无处不风格的魅力,如同闺蜜之间的那种浓烈情感。闺蜜,就是她懂你的少女心懂你心中的那份期待,会让女孩们想在这里驻足,在花的海洋中与她一起分享属于你们的秘密。

Prsr帕莎一直以来倾心解读东方人独有的脸型、气质和文化基因,打造出适合东方人的眼镜,诠释审美潮流和个性设计。从工艺和制作上带着Prsr一贯的苛求品质与时尚结合的品牌DNA,在设计上又兼具了REINEREN法式优雅的酷女郎的时尚风格,在即将到来的夏季,想必这款秘密花园合作款眼镜,必将成为与闺蜜分享的必备单品。

REINEREN致力于打造国内顶尖设计师品牌,探索时尚与时装之间更多的可能性,兼具高级时装时髦与舒适度的同时,鼓励当代的女性要有自我的灵魂和独立的人格魅力也是REINEREN一直崇尚的理念。


"2018AW THE MYSTERY LADY" FASHION SHOW of the independent designer brand REINEREN is kicking off in Taipingqiao Park at 13:30 on March 30, 2018.

The inspiration of REINEREN 2018 AW “MYSTERY LADY” collection comes from the Gypsy girls. Gypsy girls live a nomadic life in Europe. They are good at singing and dancing, they are the embodiment of beauty and mystery, and they are both passionate and cold in the character, who take Motherland Earth as the faith. Ren Qian, designer of Reineren, is attracted by the Gypsy girl's unconstrained soul and their pristine character, and she blends into the collection. Hence, in this season, while remaining REINEREN’s prevailing spontaneous, elegant style, Ren Qian merged some romantic flowers pattern and constellation elements based on the Gypsy theme. The combination of exquisite craftsmanship and elegant tailoring creates a new flare of folk style and modern fashion. Let us be prepared to see the extraordinary merging of those two at 2018AW collection.

In this season, REINEREN hides the rivets under the fringe, combines the classical embroidery into the blink spliced leather. To weaken the image of her consistent cool girl style, REINEREN have brought the element of bowknot and the style of layered wear. The use of velvet and lace also emphasizes the visual mysterious sentiments and advanced taste, which creates a balance between mystery and modernity for a brand new visual effect.

In the 18AW Shanghai Fashion Week, REINEREN cooperates with Prsr, a fashion glasses brand which is committed to “Stylish Everywhere”, to jointly launch a collaboration of Prsr X REINEREN Secret Garden series. It transforms the oriental aesthetics perfectly in the form of cross-border and conveys a stylish attitude.

It takes the romantic vintage floral patterns as the carrier to perfectly present the theme of “Secret Garden”. The light colors of the glasses are stylized with abounding flower patterns, and the use of eye-catching color combination brings a big impact, which shows us a style of vigour. Every color shows us a ubiquitous style of “Stylish Everywhere”, reminds us the close link between best friend. The style of besties, that is, understanding your real expectations, and it makes you to stay there to share your secrets with your besties in the sea of flowers.

Prsr has always been devoted to the interpretation of Oriental unique facial figure, temperament and cultural genes to show us an extraordinary design and define a aesthetic trend, which meets the glasses needs for Asians . Prsr is pursuing a combination of quality and fashion brand DNA in the craftsmanship and fabrication, incorporating the style of French elegant cool girl's style of REINEREN. In the coming summer, this collaboration of Secret Garden glasses presumably will be the must-have item among your besties.

REINEREN is committed to building a top designer brand in China, and it will explore more possibilities between the fashion and garments to find a balance between high fashion and comfort. To encourage contemporary women to have their own style and independent personality is also an idea that REINEREN has always believed in.

REINEREN“2019SS Women In Glory”

这季的主题取名为:women in glory。灵感来源于一部电影“隐藏人物”, 讲述的是1960年代三位黑人女性如何在一个男权的社会中为了航空事业而做出的巨大贡献,又被称为“不该被隐藏的光芒”。 正如 REINEREN 的定位一样,鼓励女性可以活出自我和自信。坚韧和努力的内在才是女性正真的光芒。所以这季除了延续REINEREN的风格外,运用了一些烫钻的工艺,和一些闪光材质,如PVC和亮片等。将复古的廓形很好与摩登相结合,体现“新优雅”的定位,关乎同时达到男性与女性的美。


The theme of this season is named ‘Women in Glory’. The inspiration comes from a film ‘Hidden Figures’, which tells the story of how three black women have done a great contribution for the aerospace industry in a male-dominated society, so it is also called ‘the glory that should not be hidden’. Just as the positioning of REINEREN, which encourages women to be self-confident. The real glory of women is their inherent toughness and effort. So in addition to the continuation of the REINEREN Style in this season, we apply the hot drilling technology and some flashy materials, such as PVC and sequins. By combining the vintage silhouette and the modern details to define the ‘new elegance’, which is about to achieve the aesthetic level of both male and female.

REINEREN“2019 AW” - 触及巅峰

本季主题取名为: 触及巅峰。灵感源自于 ‘ Touching the Void’ 这部纪录片,纪录片讲述了来自英国的两名登山者为了征服秘鲁安第斯山Siula Grade峰的惊险历程。为了生存而克服重重困难,在艰难的环境下,靠意志力触及了巅峰,又诠释了登山与生命之间的联系。登山看似离我们很遥远,但登山精神却是值得我们探索的;攀登永远没有终点,它是一种直面人性的过程,更是一份传承不舍放弃的精神,通过登山来体现我们不甘于平凡的生活,而追求自我,探求未知。正如 REINEREN 鼓励女性探求生命的意义,不满足于曾经的所见之景,才会向着更高之境前进,在逆境中成长。所以本季除了延续 REINEREN 摩登优雅的风格外,运用了一些“硬”的元素,比如像石头表面褶皱的面料肌理和石头纹路的印花;和一些”软“的元素,比如像湖水般流动丝绸和亮亮的醋酸面料;“硬”与“软”的碰撞,结合80年代的廓形,加入登山装的细节元素,塑造了一个个优雅自信的REINEREN女郎形象,体现了“新优雅”的定义;更传达了“意志应该是我们对待挫折的有力武器”这个理念。


The theme of our 2019AW collection is named as ‘Touching the Void’. Inspired by the film ‘Touching the Void’, it tells the story of two climbers from Britain who attempt to conquer Siula Grade peak in the Peruvian Andes. In order to survive, they overcame so many difficulties, and reached the peak by their will in rough environment, therefore, they exemplified the relation between mountaineering and life. Mountaineering seems to be far away from us, but the spirit of mountaineering is worth exploring; Climbing never has and end, it is a process of facing with human nature, but also a spirit of not giving up, and it's a way of showing that we're not willing to live in the ordinary life, but to find ourselves, to explore the unknown. Just as REINEREN encourages women to explore the meaning of life, they are not satisfied with what they have seen before, so they can move forward to a higher level and grow in adversity. So this season, in addition to continuing REINEREN’s modern and elegant style, some "hard" elements have been applied, such as the stone-textured fabric and the stone texture print; And some "soft" elements, such as silk that flowing like a lake and shiny acetate; The collision of "hard" and "soft", combined with the silhouette of 1980s, and the details of mountaineering outfit, shaped a graceful and confident REINEREN girl’s image, which reflects the definition of "new elegance"; It also conveys the idea that "will should be a powerful weapon for us to deal with frustration".

REINEREN“2020 SS” - Catch me if u want

讲述二战期间,女间谍为了躲避纳粹的追捕,在摩洛哥北部的卡萨布兰卡遇见旧时恋人,爱情在政治和伦理的推波逐流中该走向何方?最后女间谍勇敢果断,放弃了逃亡美国的机会,独自留在了浪漫自由的摩洛哥。


故事流露出女性不断追求自由主义与平等的精神,戏剧又浪漫。


主题围绕神秘,摩洛哥风情,浪漫与自由所展开。

REINEREN“2020 AW” - Wonder Woman

在9世纪,冰岛上的定居者主要来自挪威。冰岛也成了最有名的北欧神话传送地。许多冰岛人至今仍相信小精灵、北欧神话里的巨人,以及一些难为常人察觉的生灵的存在。当年维京人(Viken)在冰岛安营扎寨后,便和隐匿在熔岩苔原间的万物生灵共处在这座小岛上,敬畏着他们心目中统治着这片土地的北欧众神。

在冰岛人的起源神话中,他们向往自由,和平。正因这些神话传奇让冰岛这片净土拥有了更加神秘的色彩。

2020AW主题灵感就来源于冰岛史诗《埃达》中阿斯加德女神“希芙(Sif)”。向往自由与生灵和平的希芙在战斗中,是一名“悍将”,她有着自己的主张与选择,成为了地球的保卫者,同时她也是象征着收获的女神。

主题“Wonder Woman”正是Reineren想要传递大家一种自由与生态和平的女神的力量,内心坚定的去探索自我的内在价值。


In the 9th century, the settlers in Iceland were mainly from Norway. Iceland has also become one of the most famous destinations for Norse mythology. Many icelanders still believe in elves, giants of Norse mythology, and some barely perceptible creatures. When the vikings set up camp in Iceland, they lived on the island with all the creatures hidden among the lava tundra, in awe of the Nordic gods they thought ruled the land.

In the Icelandic origin myth, they yearned for freedom and peace. It is because of these myths and legends that the pure land of Iceland has a more mysterious color.

The theme of 2020AW is inspired by the Asgard goddess shiv in the Icelandic epic edda. Yearning for freedom and peace of life in the war, is a "shrew", she has her own ideas and choices, became the guardian of the earth, and she is a symbol of the goddess of harvest.

The theme of "power core" is exactly what Reineren wants to convey to everyone: the power of the goddess of freedom and ecological peace, the inner determination to explore the inner value of self.

REINEREN“2021 SS”